We make thoughtfulness automatic.

Almost everyone we know wants to be a more thoughtful gifter. Almost no one actually pulls it off, because the gap between wanting to remember Mom's birthday and actually remembering it three weeks out is the size of an entire calendar app.

Posy closes that gap with one principle and three options. The principle is that you should not have to think about it. The three options are arrangements at three prices, hand-grown and hand-tied in British Columbia, delivered by a partner florist near the person you're sending to.

We started in Fort Langley. The founder grows zinnias, cosmos, sunflowers, baby's breath, and amaranthus on the property; we source signature white dahlias from Ferncliff Gardens in Mission, BC. Those stems anchor every Posy. We supply them to our partner florists so the brand reads the same no matter who fulfills the order.

Phase 1 is Langley. Then Surrey, Cloverdale, White Rock, the rest of Greater Vancouver, Victoria, the Okanagan. After flowers, more gifts. After Canada, more places. After all of that, hopefully you've stopped apologizing for being late on every birthday.

Be the thoughtful one.